Posts categorized under ‘Business and Technology’

Brizzly acquires WikiRank, launches wiki-style guide to trending topics

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The deluge of information rushing by on Twitter may get a little less intimidating.

Brizzly, the social media client from the team behind Google Reader, just launched a wiki-style guide to Twitter trending topics that stays long after hot stories fade from view. Each trending topic will get its own guide page that is a permanent source for up-to-date information where anybody can see the latest about a topic. Brizzly users can edit these pages to add context or the freshest news.

It’s a pretty interesting concept with lots of implications for journalism, if Brizzly can push enough users to participate and curate the pages. If the company is successful in engaging its community, it may have a much more diverse group of editors than Wikipedia in the long run — especially since the encyclopedia has become more exclusive. Brizzly was among the first companies that allowed regular users to add explanations for why certain keywords had sudden bursts of mentions on the microblogging network.

The company has made a bet on a wiki-style approach to curating information on Twitter by acquiring WikiRank, a visualization web app based on Wikipedia data, from Small Batch. Brizzly CEO Jason Shellen says the company will be integrating Wikirank technology into the Brizzly Guide over the coming months.

Last but not least, the company launched an iPhone app today that offers all the standard features: support for multiple Twitter accounts, lists, geolocation, the ability to upload photos, retweets and custom tabs. The special extras unique to the app are the Brizzly Guide and the ability to temporarily mute people you follow.

Tags: iphone app, Social Media, wiki

Companies: brizzly

People: chris weatherell, Jason Shellen

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iPhone app usage peaks at 9PM on weeknights, study finds

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Mobile analytics company Localytics plotted observed iPhone activity by the hour, adjusted for timezones, and came up with a chart that validates most people’s suspicions: iPhone owners use their apps much more on nights and weekends rather than during the weekday. The obvious conclusion: The iPhone is used much more a personal gadget rather than a professional tool.

Boston-based Localytics gets its data directly from apps that incorporate the company’s analytics tracking tools. The data is, of course, biased by being measured only through a fraction of the 100,000-plus apps in Apple’s store, but Localytics’ analysts believe it’s enough of a cross-section to apply broadly to the rest of the app market.

Weekday usage peaks at 9 PM local time, they found, with Tuesday being the busiest weeknight. There’s an obvious implication: People are using iPhone apps while watching TV. That bodes well for the iPad’s adoption as a couch-surfing device, Localytics exec Brian Suthoff told me in a phone interview. “It seems people are reaching for their iPhone rather than their laptop” on the couch, he said.

On weekends, iPhone owners only increase their app playtime by 7 percent over weekday use, and as shown in the chart, Saturday app usage is spread out surprisingly evenly across the day.

Localytics, founded in 2009, is privately funded.

Companies: Apple

People: Apple, Localytics

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