After a trickle of updates and “betas” bearing Windows Live moniker, Microsoft Corp. is ready to start promoting its official package of free desktop programs for e-mail, instant messaging, blogging and sharing photos.
The program are “essentially a free upgrade for Windows,” said Brian Hall, general manager of Windows Live at Microsoft.
The package includes Windows Live Mail, which can grab messages from multiple free Web-based e-mail accounts, including Microsoft’s Hotmail, Google’s GMail and AOL e-mail.
The new package, which Microsoft formally announced last week, allows PC users to read and respond to mail even they’re not online, just as Outlook Express, which Microsoft has phase out, did.
Its Windows Live Photo Gallery lets users manipulate and organize digital photos and upload them to Flickr, a photo-sharing site owned by Yahoo, and to Windows Live Spaces, Microsofts own blogging and social networking site.
The package also includes Live Writer, for writing blog posts, the Live Messenger instant-messaging program and Live Family Safety, parental controls for Web surfing at home.
The applications are not much different from the test versions previously available.
What’s new is the spotlight Microsoft plan’s to shine on the programs.
Hall said the company has planned “one of the largest online advertising campaigns at Microsoft,” with the plan for 10 Web ad impressions on Microsoft’s MSN sites and third-party sites, including the social network site Facebook in which Microsoft bought a 1.6 percent stake last month.
Source: The Philippine STAR
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